April 2, 2025 - Digital New Blog

Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

A consumer scans a hidden message with their smartphone for a Heineken activation. The beer marketer has appointed WPP as an agency partner for below-the-line marketing activities, including shopping integrations for live music events. Courtesy of Heineken Dive Brief: According to a press release, Heineken has named WPP its global agency partner for shopper marketing […]