Thousands of Asus routers compromised by “ViciousTrap” backdoor
Backdoors are typically designed to bypass traditional authentication methods and provide unauthorized remote access to vulnerable network appliances or endpoint devices. The most effective backdoors remain invisible to both end users and system administrators, making them especially attractive to threat actors engaged in covert cyber-espionage campaigns. Analysts at GreyNoise have uncovered a mysterious backdoor-based campaign […]
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Australia Becomes First Country To Force Disclosure Of Ransomware Payments
Canberra authorities are embracing a tough approach to ransomware threats. A new law will require certain organizations to disclose when and how much they have paid to cybercriminals following a data breach. However, experts remain unconvinced that this is the most effective way to tackle the problem. Australia has taken a bold step forward in […]
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‘Part of the cultural fabric’: Barclays on using sport to forge ‘profound’ connections
Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it won’t always be “slick and perfect”. Barclays has been in the sports partnership space since 2001 when it began its relationship with the Premier League, a strategy which has expanded to the Women’s Super League, Wimbledon […]
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Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A consumer scans a hidden message with their smartphone for a Heineken activation. The beer marketer has appointed WPP as an agency partner for below-the-line marketing activities, including shopping integrations for live music events. Courtesy of Heineken Dive Brief: According to a press release, Heineken has named WPP its global agency partner for shopper marketing […]
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